World's largest Angry Birds Park combines exercise and digital solutions

Angry Birds Activity Park Vuokatti is the world's largest indoor activity park, consisting of 8700 square meters of pure fun for children and adults. During the early stages of planning the park, a decision was made to locate a wide selection of digital displays for marketing, information and interactive games throughout the premises. One of the major benefits in addition to the intended use, was that the impressive Digital Signage solutions offered a huge wow-effect and an unforgettable customer experience. Videra is responsible for digitalising the park that opened in December 2012.

Angry Birds park and Videra digital signage screens

Lappset supplied all of the equipment for playing and exercising and Angry Birds Activity Park Vuokatti serves as Lappset's showroom for resellers and partners. Digital signage solutions are spread all over the activity park, the restaurant and to the Angry Birds shop. Different kinds of displays, kiosks and video walls serve as a high impact and easy-to -target marketing channel, route guides, and as game points.

Videra implemented the digital signage solutions as fully outsourced service. The service includes Digital Signage kiosks, video walls, and customer service kiosks for games and out-door LED-screen. In addition to the provision of the screens, Videra's service includes Internet connections, installation, support services, and a browser based content management system - which enables quick updating of the displaying content and thus the greatest benefit from targeted advertising.

- One of our challenges was to change the content of our advertising displays basing on season, visitor profile and even time. With Videra's service we can update the content of all our displays, in real time, with a tablet while having a breakfast, Taneli Sutinen, CEO of Angry Birds Activity Park Vuokatti describes.

- The concept we have built in cooperation with Videra's specialists is coherent with the physical customer path. Utilising the latest technology is definitely a part of our concept, Mr. Sutinen continues.

Angry Birds park and Videra customer service kiosk Angry Birds park and Videra digital signage kiosk

Videra is in close cooperation with Pohjolan Mylly, an advertising agency which is responsible for all of the content - except Rovio's games - for the displays that Videra has supplied. The refined content together with the attractive displays support the commercial objectives of the park while offering a wow-effect to the customer regardless of age and size.