Lappset supplied all of the equipment for playing and exercising and Angry Birds Activity Park Vuokatti serves as Lappset's showroom for resellers and partners. Digital signage solutions are spread all over the activity park, the restaurant and to the Angry Birds shop. Different kinds of displays, kiosks and video walls serve as a high impact and easy-to -target marketing channel, route guides, and as game points.
Videra implemented the digital signage solutions as fully outsourced service. The service includes Digital Signage kiosks, video walls, and customer service kiosks for games and out-door LED-screen. In addition to the provision of the screens, Videra's service includes Internet connections, installation, support services, and a browser based content management system - which enables quick updating of the displaying content and thus the greatest benefit from targeted advertising.
- One of our challenges was to change the content of our advertising displays basing on season, visitor profile and even time. With Videra's service we can update the content of all our displays, in real time, with a tablet while having a breakfast, Taneli Sutinen, CEO of Angry Birds Activity Park Vuokatti describes.
- The concept we have built in cooperation with Videra's specialists is coherent with the physical customer path. Utilising the latest technology is definitely a part of our concept, Mr. Sutinen continues.
Videra is in close cooperation with Pohjolan Mylly, an advertising agency which is responsible for all of the content - except Rovio's games - for the displays that Videra has supplied. The refined content together with the attractive displays support the commercial objectives of the park while offering a wow-effect to the customer regardless of age and size.